Google Analytics

Google Analytics is a tool which allows you to see where and how traffic comes to your website. For example, when Google Analytics is added to a website, within your Google Analytics account, you  can view and learn a huge amount of information about your website, such as referring traffic and  keywords searched to land on your site.  To add Google Analytics to your website, you will need to sign up for a Google account. Then Google will generate a code which you will need to add to the code of  your website, generally in the footer area.  There are also advanced settings which will track conversions, Google ads and lots more.

Westbury Web Solutions uses Google Analytics for this site. We use it to gain insightful information to help make decisions about things we need to do to grow and enhance the website.

Google Analytics at work

 
 
Google Web Optimizer

Website Optimizer, Google’s website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.

Google Optimizer at work
 

Google Web Master Tools

Google Webmaster Tools is web service by Google for webmasters.

It allows webmasters to check indexing status and optimize visibility of their websites.

It has tools that let the webmasters:

•     Submit and check a sitemap
  
•     Check and set the crawl rate, and view statistics about how Googlebot accesses a particular site
  
•     Generate and check a robots.txt file
  
•     List internal and external pages that link to the site
  
•     See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings
  
•     View statistics about how Google indexes the site, and if it found any errors while doing it
  
•     Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs