Search Engine Optimization

SEO companies that won't tell you EXACTLY what they're doing for you, or promise you "number one", are downright dangerous for your website and business

"Getting to the top in Google..." means nothing AT ALL unless it's qualified with "...for X", where "X" is a word or phrase that is highly relevant to your business

The keywords you are thinking of that you feel you should be doing well in Google for are almost certainly NOT those you should be worrying about

So do it right. Contact us today for a free, no-obligation chat about your SEO.

Keyword Research

Knowing what people search for in the major search engines and how many people search for any given term or phrase daily is essential to any online business striving for increased traffic and sales. This is called keyword research and involves seeding and selecting the most applicable keywords in the form of words and key phrases and applying them to the landing pages of a website to improve site promotion. A full understanding of how to vault businesses online into higher sales margins and return on investment via web site search engine optimization requires an expert understanding of:

• What terms people search for daily

• The number of people searching the major search engines for those keywords

• The relevancy and expected conversion of selected keywords

• Traffic and purchase patterns

Furthermore, keyword analysis research requires application which only comes with intuitive thinking and experience. In this type of research, some terms you will hear often are short tail searches, long tail searches, seeding and keyword counts.

Find and optimize your website for the terms that convert - for you.

The Purpose of Keywords

The purpose of keyword research and advanced keyword analysis research is really to capitalize on specific user searches for your products or services. The closer your keywords match what the consumer is looking for, the better chance you have of making a sale. The closer to target your research is in terms of what people search for, the more traffic you will get. Keyword research is a gentle balance of both worlds. The better we execute the proper keyword research, the better your return on investment from baseline up.

Don't take chances with your business investment. We offer high quality on-topic research on keywords with strong marketing and sales in mind.

Directory Submission

Directory submission has no doubt become an important Off Page factor. Submitting your page to a web site directory can garner you trusted, weighted links and give people another avenue in which to enter your site. Because of the popularity of directory submission, it is becoming increasingly important to know which web site directory or directories to submit to. Someone who randomly submits their site to ‘as many directories as possible' will find that their efforts usually cancel themselves out. This is because the major search engines can actually penalize you for submitting to certain directories. Over the years, Expert in SEO has gained incredible experience in directory submission, creating business relationships with some of the major trusted directories thereby capitalizing on this technique with virtually zero penalization. Knowing which web site directory to submit to is crucial.

Expert in SEO also owns websites which are submitted to strategically grouped web site directories for research and analysis – when a directories credibility goes down and rankings are effected, we simply remove our clients from those directory's and as a result get optimum efficiency from our directory submission strategy.

Pay per click services

Pay per click advertising has proved to be a fantastic cashcow for Google with Adwords proving to be its flagship revenue generator. Yahoo Search Marketing and Microsoft AdCenter, the ppc networks offered by Yahoo and MSN respectively, have also tasted success, though not on the same scale as the Google Adwords program.

As far as the advertiser is concerned, there is not much joy when it comes to click costs for the keywords they target in their ppc campaigns. Unlike the stock market where crashes occur, the prices of keywords have been going up steadily and there is no possibility of them coming down in future.  It is not fair to expect every advertiser to know the intricacies of PPC marketing and factors like quality score, targeting and relevancy. We can organise Google AdWords for your business. Please contact us for more information.