Services

Search Engine Optimization

SEO companies that won't tell you EXACTLY what they're doing for you, or promise you "number one", are downright dangerous for your website and business

"Getting to the top in Google..." means nothing AT ALL unless it's qualified with "...for X", where "X" is a word or phrase that is highly relevant to your business

The keywords you are thinking of that you feel you should be doing well in Google for are almost certainly NOT those you should be worrying about

So do it right. Contact us today for a free, no-obligation chat about your SEO.

Keyword Research

Knowing what people search for in the major search engines and how many people search for any given term or phrase daily is essential to any online business striving for increased traffic and sales. This is called keyword research and involves seeding and selecting the most applicable keywords in the form of words and key phrases and applying them to the landing pages of a website to improve site promotion. A full understanding of how to vault businesses online into higher sales margins and return on investment via web site search engine optimization requires an expert understanding of:

• What terms people search for daily

• The number of people searching the major search engines for those keywords

• The relevancy and expected conversion of selected keywords

• Traffic and purchase patterns

Furthermore, keyword analysis research requires application which only comes with intuitive thinking and experience. In this type of research, some terms you will hear often are short tail searches, long tail searches, seeding and keyword counts.

Find and optimize your website for the terms that convert - for you.

The Purpose of Keywords

The purpose of keyword research and advanced keyword analysis research is really to capitalize on specific user searches for your products or services. The closer your keywords match what the consumer is looking for, the better chance you have of making a sale. The closer to target your research is in terms of what people search for, the more traffic you will get. Keyword research is a gentle balance of both worlds. The better we execute the proper keyword research, the better your return on investment from baseline up.

Don't take chances with your business investment. We offer high quality on-topic research on keywords with strong marketing and sales in mind.

Directory Submission

Directory submission has no doubt become an important Off Page factor. Submitting your page to a web site directory can garner you trusted, weighted links and give people another avenue in which to enter your site. Because of the popularity of directory submission, it is becoming increasingly important to know which web site directory or directories to submit to. Someone who randomly submits their site to ‘as many directories as possible' will find that their efforts usually cancel themselves out. This is because the major search engines can actually penalize you for submitting to certain directories. Over the years, Expert in SEO has gained incredible experience in directory submission, creating business relationships with some of the major trusted directories thereby capitalizing on this technique with virtually zero penalization. Knowing which web site directory to submit to is crucial.

Expert in SEO also owns websites which are submitted to strategically grouped web site directories for research and analysis – when a directories credibility goes down and rankings are effected, we simply remove our clients from those directory's and as a result get optimum efficiency from our directory submission strategy.

Pay per click services

Pay per click advertising has proved to be a fantastic cashcow for Google with Adwords proving to be its flagship revenue generator. Yahoo Search Marketing and Microsoft AdCenter, the ppc networks offered by Yahoo and MSN respectively, have also tasted success, though not on the same scale as the Google Adwords program.

As far as the advertiser is concerned, there is not much joy when it comes to click costs for the keywords they target in their ppc campaigns. Unlike the stock market where crashes occur, the prices of keywords have been going up steadily and there is no possibility of them coming down in future.  It is not fair to expect every advertiser to know the intricacies of PPC marketing and factors like quality score, targeting and relevancy. We can organise Google AdWords for your business. Please contact us for more information.

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Web Development

Westbury Web Solutions can build you a website that reflects your organisation's corporate identity with a unique custom website design. Our system utilises the latest graphic design techniques and backend Joomla allowing you to update your website and keep your customers coming back over and over again.

 
Content Management Systems

What is a content management system, and why should you have a content management website

A static website is built in HTMl code and can only be updated by a trained web developer. In contrast, a website that uses a content management system (or CMS) can be edited, expanded and updated by regular users.
Joomla webiste computers

Content Management Systems are very popluar these days because there are no on-going costs involved if you want to update a page. At Westbury Web Solutions, we will provide training so that you can make changes and manage your own website.

 
Benefits of a Content Management System

• Decentralized maintenance.
  
• Based on a common web browser. Editing anywhere, anytime which removes bottlenecks.
  
• Designed with non-technical content authors in mind.
  
• People with average knowledge of word processing can create the content directly. No HTML knowledge needed.
  
• Configurable access restrictions.
  
• Users are assigned roles and permissions that prevent them from editing content which they are not authorized to change. 
  
• Consistency of design is preserved.
  
• Because content is stored separate from design, the content from all authors is presented with the same, consistent design.
  
• Navigation is automatically generated and adjusted.
  
• Menus are typically generated automatically based on the database content and links will not point to non-existing pages.
  
• Content is stored in a database.
  
• Central storage means that content can be reused in many places on the website and formatted for any device (web browser, mobile phone/WAP, PDA, print).
  
• Dynamic content.
  
• Extensions like forums, polls, shopping applications, searching, news management are typically modules.
  
• Co-operation.
  
• Encourages faster updates, generates accountability for authored content (logs) and cooperation between authors.
  
• Content scheduling.
  
• Content publication can often be time-controlled, hidden for later use or require user login with password.
  

We use Joomla, Drupal, Magento and Wordpress CMS systems to create self manable content websites.

Our Packages

CMS Starter Website Package $299.99 excluding GST

Includes :

• Up to 10 web pages
• Customized Heading
• A Galliery
• Contact details page with google maps
• A User manual
• 1 month email support
• Additional pages available at $30 per hour

CMS Few bells and whistle Package $699.99 excluding GST

Includes :

• Up to 20 web pages
• Customized Heading
• Multiple Galleries
• Google Analytics web statistics
• Contact details page with google maps
• Training videos and user manuals
• 3 months email support
• Additional pages available at $30 per hour

CMS Full Ecommerce Website Package $1299.99 excluding GST

Includes :

• Unlimited web pages
• Customized Heading
• Multiple Galleries
• Shopingcart ( if required )
• Helpdesk ticketing system ( if required )
• Basic SEO Optimization
• Social Media Marketing (setup twitter and facebook accounts for your business)
• Contact details page with google maps
• Training videos and user manuals
• 6 months email support
• Additional pages available at $30 per hour

*Note

Email support is only for providing guidelines of how to do some thing on the website, if you require help other than just advide a fee will be changed.

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Social Media Marketing

Social media networking is the process of interacting with other individuals through a specific social media tool or community. For example, you could talk to people with similar interests in a forum or communicate with them through a more fragmented platform like Twitter.

Whatever method you choose, there are usually four main goals:

Increased brand awareness: You’re interacting with others on the social media channel in order to build awareness for your personal and business brand. You’re increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels. From this perspective, networking also works to drive traffic back to your website.

Website designImproved reputation: You want to improve how others think about your website so you hang out in forums or networking sites, in order to respond to feedback. You want to keep the communication channels open on all social media fronts. You may also want to improve your reputation as an expert by being consistently involved in discussions on topics that are relevant to your business or website.


Personal Development: Networking with the right people will keep you in the loop on industry happenings and will also improve your knowledge levels. A big part of networking is observation. Seeing how others reflect or participate in conversations is a great way to improve your own experience in the field.


TrademeRelationships with benefits: One can network with others with the aim of extracting future benefits such as testimonials, links or recommendations. Others are more likely to provide you with a benefit when you’ve taken the effort to interact with them. Networking is a way to build relationships that can be mutually beneficial.

 

Westbury Web Solutions can help you in this area. Please contact us for more information.




 

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Web Design Services

First impressions count and the internet is no exception. With just one click potential customers will decide whether you are the business they will purchase from, so we will make sure your business website design is exceptional.
 
If you're a small to medium business then developing your market share online is essential. Westbury Web Solutions will get you up and running quickly with a contemporary and professionally designed website that is well positioned to capture the attention of your customers.

Starting a new business? Not happy with your current logo? Need a new image for your company?

 
Logo Design

We have the answer for you. A professionally designed logo will contribute greatly to your business viability, credibility and memorability.

Westbury Web Solutions understands how much your business success weighs on your logo and we are committed to creating the best possible design to capture the heart of your business.

Our team of designers will create a logo that is totally unique and professional to ensure that your business stands out from the crowd.

 
Web Banners

Banners are not only an important way of getting visitors to your site but also a great opportunity to get your brand out there.
The design of a banner is crucial to a campaign. Westbury Web Solutions are able to professionally design static, animated or Flash banners.

 
Customize buttons and labels

At Westbury Web Solutions we can create buttons and labels in any shape, colour, size and type

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